designaffairs KNOWS
Every day at designaffairs we tackle the question of social development and change, so we can create innovations for tomorrow's world. We are constantly dealing with what's new, the future, and rapidly changing lifestyles. This page will contain regular contributions from designaffairs employees, which are intended to inspire and provoke discussions.
Designing the future - that's designaffairs.
50+
The new older generation
Companies must change their product development processes!
The product range and overall look of current products for people over 60 are regarded by the "new older generation" (40-59 years old) as rather discriminatory. These so-called "comfort products" are often designed by younger people, who can merely imagine what old age might be like. Market research must therefore compensate for these uncertainties in product development. It is essential that the "new older generation" is deeply involved in the product development process, since the people belonging to this generation are experienced and know what they want. They are prepared to try out new things and don't care about quality or aesthetics. These conclusions must be integrated into the product worlds.
Complete article available as download (PDF 365 k)
Cultural-bound products
Product design and global markets
Complete article available as download (PDF)
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Information: Nico Michler, Tel. +49 89 442 329 122