Color & Material Design
Material technologies have a powerful impact on a product’s appearance. The “look & feel” often determines whether the design is appealing or not. designafairs was one of the first design agencies in the world to recognize the growing importance of expertise in colors, materials and manufacturing technologies in innovative product design.
For this reason, the special unit “Color & Material Design” was successfully established as part of the agency in 2001.
More than ever before, it is important to give products an unmistakable outward appearance, in addition to ensuring their technical perfection. The correct choice of color, material and surface structure not only enhances the exterior form but is also a decisive competitive advantage. Our senses are encouraged to closely look at and touch the product, and to interact with it.
designafairs offers individually tailored color and material concepts for innovative product solutions.
With services ranging from individual consulting and analysis to detailed worldwide trend research, we accompany our clients through to the perfectly-adapted final concept. When it comes to industrial implementation, optimum color matching and the selection of the ideal manufacturing methods go without saying. Here we also fulfill client wishes in terms of decoration, such as the creation of special structures and patterns.
From analysis and creative concepts to realization - our color and material designers offer the following services:
Research & Analysis General and sector-specific color and material trends; research of new materials, manufacturing techniques and the relevant suppliers
Conception Mood and material boards; target-group specific color and material concepts
Design Development of surface and patterns for plastics, textiles etc.
Prototyping Simulation of diverse surfaces and material impressions for design model construction
Specification Description and documentation of all design-related surfaces, materials, colors, graphics etc. for production; creation of reference samples for colors and materials.
Implementation Color approvals and quality assurance
Consulting Technology consulting, manufacturing support