Industrial Design
We understand good design to be more than just the creation of a subjectively “appealing” draft.
To ensure that products succeed on the markets, the design must take important factors into account such as the brand, design trends and the resulting expectations of consumers, rival products, changing ideals and values, as well as technology trends, production resources and the related production costs.
Consequently, our industrial designers always work in a team with our specialists from the fields of trend and market research, color & material design and ergonomics. This is how products are created which, on the one hand, cater to the taste, ideals and values of the target group and on the other reflect the right style of design for the brand and, what is more, are easy to operate. At the same time, the practicability of each draft in an industrial manufacturing process, optimized in terms of the manufacturer's resources and manufacturing costs, are always the focus point of attention.
When developing and implementing design concepts we draw on the broadest array of methods:
Analog tools just like the latest digital technologies - depending on the methods that promise the best solutions. The use of CAID tools allows us to present our customers computer-generated visualizations in photographic quality, as well as design models and prototypes for evaluating the drafts at any stage of the project.
Research & Analysis
Market, competition and product analyses; design trend forecast
Conception
Design concepts, future studies
Design
Production of all design-relevant surfaces and 3D data; design visualization
Prototyping
Volume models; photo-realistic presentation models
Specification
Harmonizing the design with the construction; preparation of 3D data for manufacturing purposes
Implementation
Acceptance of the “first-out-of-tool“ sample (FOT)
Advisory services
Product semantics