Integrated Branding
We support companies and brands during the process of self-definition and identification in their markets.
Research & Analysis
Markets and target groups, socio-cultural environments, competitors, benchmarks
Values and attributes, key words, knowledge clouds, mood boards
Branded landscape, demand environments, product societies, relationship matrix
We shape brands and products and develop strategies for their relevant target groups, creating the correct scenarios, measures and lasting positions and adequate channels.
Workshops
Concepts and moderation, vision, mission, product, identity, culture
Brand & Product Development
Families and mythology, product attitudes, brand architecture, portfolio strategy, launch concepts
Positioning
Leitmotif, key model, core statement, slogan, into market storyline
Naming & Logo
Research, semantic clouds, graphic design development
Corporate Design
Fonts, colors, visuals, proportions, print, design manual, brand guide
Packaging
PoI&PoS, into-market-story, graphics, materials, 3D, manufacturing process
We secure the brand and the products, observe them in the changing markets and define rules and manuals for an identity and meaningful guidance.
Brand Management
Brand guide, design manual, webguide, tutorials
Idea and Knowledge Management
Research, workshops, moderation
Brand Control
Budget controlling, content controlling
Brand Rights
Research and design patent and trademarking with our partner