The handling of a product determines whether it is a success or a failure. Nowadays, it is less a question of whether the product has the desired function and performs this correctly as how the user experiences the product’s handling. This is what defines the overall impression created by the product.
In creating this user experience, we focus on the place of use – where the user comes in contact with the product, where he reads off and enters information, both with hardware and software. Working in interdisciplinary teams, our usability engineers join together with interface designers to develop innovative user interfaces that create a “wow” effect - but also take into account important norms and the user-centered design process. In every project this is always adapted to the sector in question and target group expectations.
designaffairs' Interface Design Team has developed an integrated approach that taps into the potential of interdisciplinary teams. The process thereby created ensures that both ergonomics specialists and designers are able to mutually change their focus, moving from an integrated view to a detailed perspective. This integrated approach used by designaffairs means that issues arising from a consideration of details, which might upset the entire concept, become crystallized much earlier on. This generates reliability and efficiency.
From analysis to the creative concept and realization, our designers and ergonomics specialists offer the following services:
Research
Application analyses, usability tests, client-specific trend research, market and technology analyses with our large network of suppliers
Conception
Input devices, applications, screen animations, concepts, menu structures
Design
In collaboration with our 3D, color material and brand specialists we offer graphical user interface (GUI), interaction design, animation design, icons, product graphics
Prototyping
Paper prototype, animated slide shows, desktop simulations, hardware/software prototypes
Specification
General operating principles, use cases, menu tree, structure diagram, state diagram, priority handling
Implementation
Style guide (online editorial system/offline), production graphics, animations etc.
Consulting
Technology consulting, ergonomics consulting (expert review), application consulting, management