designaffairs is an international design and innovation consultancy. We have established a human-centric, holistic approach with enough room for innovation we call P.L.A.Y.

P.L.A.Y. sums up how we think, how we work and what we burn for.


Our services

We can help you in a number of ways to design, build and develop smart, connected products and services.

We have the ability, the technology and, most importantly, the people and the knowledge to help your business become an agile, customer-centric, connected product-and-platform businesses.

  • Hardware Design
  • Human Machine Interface (HMI)
  • Design Principles
  • Hardware Integration
  • Interaction Technology
  • IIOT
  • Eco Design
  • End of Life
  • Green Branding
  • Re-design for Hardware Architecture
  • Upcycling
  • Design for re-use
  • Prototyping
  • Purpose Definition
  • Service Blueprints
  • Phygital Touchpoints
  • Space Experience Innovation
  • Displays, Sensors and Technology

P.L.A.Y. Suite

Our P.L.A.Y. Suite is a collection of our scientifically-based research tools and unique innovation methods.

Visualize implicit perception with SimuPro®
Shape design strategies with DSO (Design Style Observation)
Harmonize sensorial experiences with SxR (Sensory Experience Radar)
Identify innovation potential with HUX (Holistic User Experience)
Prototype the future with FutureNow®
Innovate product features with TRIZaffairs
Capture user stories with testaffairs
Illustrate innovation prospects with DSR (Design Style Radar)
Craft material strategies with materialaffairs

Let’s P.L.A.Y. 

Visit our Thought Leadership platform P.L.A.Y. Ground and be inspired by our latest thinking on technology, business transformation and design tools.

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designaffairs is an award-winning design and innovation consultancy creating game-changing products, software and services for interconnected ecosystems. By combining scientifically based research tools with unique innovation methods and accomplished design skills, we offer our clients tailor-made packages to help them stay ahead in the phygital future.

Our team of over 100 interdisciplinary experts works across multiple industries for customers worldwide – from startups to global organizations. Founded in 1997, designaffairs operates offices in Munich and Shanghai and has been part of Accenture since 2018.

Interested in working with us?

Join the team?