Bosch TrackMyTools

Connectivity for a simple inventory management.

Tablet and Smartphone with the App for Bosch TrackMyTools.

The Internet of Things for Craft Businesses

In close collaboration with the world market leader Bosch we connected tools with the internet and by doing so developed an optimal service for craft businesses. Since October 2015 the digital inventory management system TrackMyTools enables Bosch devices and external devices to communicate through applications on smartphones, tablets and PCs and can be managed online via Bluetooth and GPS. Storemen keep a clear view over their operational inventory and access to all relevant data at any time. The development of this solution focused clearly on the individual client and user needs, which were validated in accompanying customer surveys and observations in everyday working life. Our Service Blue Print helped cluster and prioritize the procedures in the service design process both in the front and backend. This made the virtual operations in the abstract world of the Internet of Things easily perceptible and usable for craftsmen and storekeepers.

Client Info

Client
Robert Bosch GmbH Power Tools
Industry
Building Technologies
Project Date
2014 - 2015

Service Design

The Bosch inventory management system is tailored for the specific needs of craft businesses and automates manual activities as a digital butler.

A Worker attaches the Bosch TrackMyTool Device on a cordless drill.
Digital Connectivity: Tools 4.0

With TrackMyTools we created an intelligent system, that supports craft businesses in efficiently distributing valuable tool inventory as required and thus to optimally coordinate workload, availability and maintenance. Manual, error-prone activities are avoided through automatic functions. Craftsmen know where their devices are at any time and will be informed which required tools are missing for the daily changing tasks on site. As a result, TrackMyTools saves time, enhances workflows and sustainably increases the productivity of medium-sized craft businesses. The highly automatic system takes the role of the ‘virtual tool belt’ for craftsmen and storekeepers.

Infographic: Bosch TrackMyTools device with Tablet and Smartphones.

“Bosch Powertools made an innovative contribution to the group’s positioning as important player in the field of the Internet of Things by establishing the solution set TrackMyTools.”

Andreas Rieger, responsible project manager for TrackMyTools at designaffairs.
Agile Processes for Innovation and Speed

At the end of 2014 we were commissioned to support Bosch Power Tools in expanding the ecosystem on professional tools of the world market leader in the area of Internet of Things. The aim of this software and service solution was particularly to strengthen the customer loyalty through new added values. Tools, vehicles and teams of craftsmen are interconnected for a more efficient administration and intelligent maintenance, whereby everyday problems are smart-solved in the background. Together with Bosch Power Tools we shaped a vision based on an initial idea and developed a strategy to guarantee a short development time and thus a fast, successful market launch. Especially in the proof-of-concept phase designaffairs took on the leading role in the agile, iterative software development and through the user centered design process ensured that the technical possibilities were according to detected user needs and provided added value.

Making virtual connectivity perceptible

It is the main challenge in new service concepts to make abstract interactions between various user roles and technical systems tangible and thus assessable to all stakeholders. Therefore, we applied comprehensive visualizations of touchpoints as well as personas, customer journeys and experience maps. Next to prototypes, screen designs for mobile and web applications, visual guidelines and user interface kits we also delivered usability concepts for the implementation of the tracking tags on the devices, consisting of Bluetooth Low Energy (BLE) modules. In order to prevent any kind of feeling of loss of control and trust through the virtual processes running in the background in the later use, we designed interaction processes that connect physical elements, such as BLE-modules, seamlessly with virtual processes and applications. To top everything off, we designed the user experience with an “end-of-work mode” which enables the user to consciously log off the interconnected system as required.

Bosch employee works at desk with the TrackMyTools App.

Internet of Things

By developing TrackMyTools we created a professional application to manage extensive tool kits that are connected via GPS and Bluetooth.

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Usability vision for an automotive group

Shaping tomorrow’s business processes through Design Thinking

Screen of the HTML5-click prototype BMW AG.

Process definition driven by Design Thinking

Within the scope of the project “Usability Vision” we didn’t only show the potentials of Design Thinking and User Centered Design methods for new process definitions. We also developed an interaction concept for the interactive HTML5-click prototype which makes the more and more complex, internal processes of an internationally operating automotive company controllable and which can be directly reviewed in dialogue with the user. Through the concrete presentation of chances, future facilitations and added values for individual user groups we were able to communicate enthusiasm and motivation.

Client Info

Client
BMW AG
Industry
Automotive & Mobility
Project Date
2014-2015
Within the context of use the BMW process optimization.
Important impulses for the future

Our goal was the establishment of Design Thinking as a reliable and results-oriented method for the definition of software surfaces as well as business processes. Within the conception of the software surface for the navigation of future business processes we had the chance to accompany the BMW Group IT throughout the internal change process. We involved all stakeholders already in the very early definition phase. The interactive HTML5-click prototype reinforced our visualizations by making it possible to experience the new processes emotionally and thus easily communicable.

New Paths

For years, the automotive development and production experiences a constant increase in complexity. In order to smarten established processes up for the future we identify new potentials by applying new methods. In our work, we especially focus on the User Centered Design methods that help us secure, accelerate and visualize the process definition and thus make business applications concretely tangible in the future. This is where the collaboration with the BMW Group IT came in.

Challenge

We create change and define the software surface of the navigation of future business processes for an international automotive group.

Potentials in the project work

To ensure the theoretic added value of IT systems was also practically matching the user needs we involved creative methods in the ideation phase, development and visualization of possible solutions. An early prototype supported the communication and made future processes tangible and perceptible: in active dialogue with users and managers we examined the use case’s vision and consistency and, in doing this, solved system discontinuities. We accelerated the definition of the appropriate IT systems’ processes and requirements through methods like personas, storytelling, co-creation workshops, process charts and wireframes.

The HTML5-click protoype is for tablets as well as for desktop computers.
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Hyundai Driver Information System

Innovative, three-dimensional touch interface

Hyundai Driver Information System, enhancement user experience.

A surprisingly simple interface with a revolutionary interaction method

The quest of developing a new central control panel concept for Hyundai’s car infotainment system, led our team to a revolutionary, but simple outcome: an inverted sphere, the “bowl”. It relies heavily on our ability to navigate securely precise circles with our index finger and to have a clear sense of location – without visual confirmation. Try it out yourself – draw circles with your index finger in a bowl and be surprised about your precision – when doing this blindfolded. It can be operated precisely and blindly due to the spatial awareness of our fingertips. Further concept explorations revealed the superiority of the concept in a range of driving related contexts.

Client Info

Client
Hyundai Motor Europe Technical Center GmbH
Industry
Automotive & Mobility
Project Date
2014
Prototype of the interaction bowl for Hyundai.
Different draft formats for the interaction bowl for Hyundai.

The tools shape the outcome

Rapid prototyping materials combined with conductive spray paint opened up endless possibilities in the creative ideation, leading towards new approaches of contoured touch surfaces for safely operating future car infotainment systems.

After a decade of jog dials, what’s next?

After successful collaboration in previous projects, Hyundai approached us to develop the concept and functioning prototype of a new control panel for the car infotainment system, replacing the classical jog-dial controller that has dominated the in-car UI space for the last decade. A key aspect was the focus on a 2017/18 product launch, while still delivering a true innovation. Our team envisioned a tailored process that aimed at very early ideating with haptic concepts in the driving context, stepping beyond off-the-shelf solutions but rather starting the controller development from scratch.

First prototype of the interaction bowl.
Raw prototype for the interaction bowl for Hyundai.
(c) Hyundai: The interaction bowl in a concept car.
A “first hack” approach hand in hand with a user centered methodology

Right from the beginning, the team ‘thought’ with materials, realizing simple but haptic prototypes to instantly learn in the driving context about strength and weaknesses of each concept variant. Continuously refining the concepts, the team employed state-of-the-art rough and rapid prototyping technologies like Arduino, 3D print and conductive paint to create functioning prototypes with touch-sensitive surfaces beyond the flat touch pad, exploring a range of different rounded, facetted, elliptic and concave forms. Accompanying user tests helped the team to identify continuously the best concepts with optimal usability. These iterative loops resulted in a seamless concept refinement workflow throughout the project.

Integrated and symbiotic development of visual and tangible interface

A complete interface exists of course of the hardware and the on-screen UI. The better the input is linked or mapped to the on-screen actions, the more seamless, intuitive and effortless the operation of the system will feel. The development of the on-screen UI ran in parallel to the touch interface, interactive prototypes were early on realized to allow the designaffairs and Hyundai teams, to get a sense of how the operation of the on-screen interaction concept would feel in correlation with the touch interface. The final project outcome provided a convincing result: The ‘bowl’ was presented to the public during the 2015 Pebble Beach Concourse d’Elegance (USA), staged in the center console of the Hyundai HCD-16 Vision G Concept Coupe.

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Baomi® Air Purifier

App-controlled air purifier with air quality index indication.

Black squared air purifier by BAOMI

From software to hardware.

With the Air Purifier we supported the software company Baomi up to the entry into the market for physical hardware products. We worked closely with the company to connect their software expertise to expertly designed hardware. The result was an efficient tool for purifying indoor air, especially for bedrooms. The Baomi® Air Purifier is small, fast, efficient and quiet. The embedded sensor based on German technology detects real-time air quality as soon as you turn the machine on and acts like a smart butler who cares about your health: When the air quality index is higher than the healthy level, it reminds you via the App to turn the cleaning system on.

Client Info

Client
Baomi
Industry
Household
Project Date
2014
User insights

The entire development process was based on the results of an intense user survey, from which we derived both the brand and product strategies. Our user research showed that young people in China in particular, tend to spend up to 30 minutes on their smart phones before turning in to sleep – so we designed an app to control the machine. And because the air purifier is used mostly in the bedroom, another important factor relevant for the purchase decision is, of course, the noise level. Our experts worked closely with the Baomi engineering team to reduce the noise of the air purifier to just 30 dB – the equivalent to leaves falling, a sleeping baby, or merely turning pages of a book, by using a Japanese electric motor with the latest technology.

Solutions for pollution issues

Air pollution is a big issue in China. In 2014, Baomi approached us with the objective of making the purifying process faster and more efficient. Our designers and strategists were challenged with linking Baomi’s expertise in software development to expertly designed hardware centred on a highly integrated smartphone App. The resulting brand and into market strategy as well as the design implementation were all huge successes for Baomi.

Entering new markets

Baomi, a software company, expanded its services to include hardware.

30 minutes

User research had shown that the Chinese spend 30 minutes on their smartphones before turning into sleep every night – so we made the air purifier controllable using an App.

Visual graphic: structured brown and black material.
Color strategy

Because the air purifier can be operated using a highly integrated, user-friendly smartphone interface, it benefits from a minimalistic layout and design language. The seamless design of screen and the front panel lend the air purifier a clean, efficient appearance. Based on the results of our detailed consumer research, our CMFP experts adapted the visual language and color scheme to the Chinese market’s requirements: The Baomi air purifier is available in three models in the colors white, black and wood – designed especially to blend in smoothly with typical Chinese bedroom settings and furnishings. We also designed two special limited editions for Valentine’s Day 2015: Golden pink and golden chocolate – both of which were tremendously successful.

Air flow of the BAOMI air purifier.
Details of the air quality display of the BAOMI air purifier.
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Innovaphone

Concept, design and construction of an IP-telephone family.

The Innovaphone telephone: Industrial design.

Development partner.

We supported Innovaphone in terms of strategy, design, material and engineering with their first proprietary development for a telephone device family. Our intuitive UI concept combined the advantages of traditional, purely pushbutton-based office telephones and modern, touch-based smart phones. We accompanied the product development up to series production-readiness and ensured that the production budget was not exceeded by implementing a modular system and low tooling costs. In addition, our engineering team assumed a consulting role for the selection of suitable production facilities and ensured that quality standards were upheld in the implementation with repeated on-site visits to monitor the tools.

Client Info

Client
InnovaphoneIP222 / IP232 / IP111
Industry
Consumer Electronics
Project Date
2010 | 2013

Design Consulting

We supported Innovaphone through the entire design process – from the strategy definition to series production-readiness.

Perfect Match

In the User Interface we combine the best from the classic office telephone and modern smart phone technology.

New product line with innovative features

With the IP222 and IP232 we developed the first two IP telephones for a completely new product line aimed at business users for our client Innovaphone. The telephones can be used to make calls straight after installation without any training thanks to classic features such as a handset and pushbuttons for dialing. At the same time the high-resolution touch display provides access to modern communications with internet and video functions. The core element comprises an aluminum base foot to keep tooling costs low. The new magnetic handset cradle designed by designaffairs appears to float above the telephone.

Definition workshop

The German specialist for IP telephones, Innovaphone, placed their confidence in our skills for design, material and engineering for the initial design of their own telephone device family in 2010. In a one-day workshop we defined the project objectives together with the client’s management and development teams: In addition to the brand and target group style definitions determined using our DSO tool, the aim of the workshop was also to build the UI based on an existing concept that could be further developed by structuring the icons and displays. A further client requirement was low tooling costs so that initial production could be started with low volumes.

The Innovaphone telephone: Industrial design.
From the concept to series production-readiness

Our designers and engineers developed two devices for the extendible telephone family, which can be supplemented as required with different add-on modules thanks to a simple connecting system. The telephone’s operational panel is divided into two clear functional areas: “Display” and “Push-button Operation” – one with a matt surface and the other shiny. At the same time the high-resolution touch display provides access to modern communications with internet and video functions. In addition to the two desktop telephones, we also played a major role in the development of the Skype-like platform “myPBX”. Telephone devices such as the IP232 can be controlled using the software and includes the option for additional functions such as chat or video conferencing. 2013 saw the development of the IP111, which complements our client’s portfolio using the same design language and a versatile basic device in the lower price segment that also provides the latest features for telephoning and unified communications. The user is guided easily through the various different functions and apps here too by the intuitive operational concept.

The Innovaphone telephone and Smartphone: Industrial design.
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Richard Wolf
Flexible Endoscope

A new market for the long-established company.

Health care design: flexible endoskop by Richard Wolf.

Innovative product family.

We supported the endoscope manufacturer Richard Wolf through the conceptual and implementation phases for a new product family. While the company formerly only produced rigid metal endoscopes, they now also manufacture flexible plastic devices which are convincing with their ergonomic perfection and a distinctive, brand-shaping design. We defined not only the design language with key elements and assumed the conceptional work for the new product family, but also realized the first device in the form of a multi-functional, flexible endoscope.

Client Info

Client
Richard Wolf
Industry
Healthcare
Project Date
2010

1.

The first flexible endoscope by the long-standing company Richard Wolf.

change

From rigid metal endoscopes to flexible plastic devices.

Brand identity

Richard Wolf has taken a major step towards becoming a comprehensive service provider for endoscopy with us: Our many years of market knowledge helped the client in his decision to complement the traditional metal production with serial plastic manufacturing processes. By making this addition to their product range, the company not only significantly improved the shape of the flexible endoscope, but also achieved a consistent high level of quality. We translated the brand attributes into a harmonious design language to create a high recognition factor for the new product line. The new hand piece made of plastic injection-molded elements also enabled us to stamp distinctive key elements directly into the material.

New markets

In 2010 Richard Wolf relied on our medical technology expertise to extend their portfolio and enter a new market sector. The aim was to translate the high hand crafting quality and precision for which the long-standing company was known into the new serially manufactured devices in stylistic terms. A further challenge posed in the conceptional phase of the endoscope lay in the very different ways that users operate the endoscopes.

brand shaping

Our form language translates the corporate values in line with the brand and is adopted as the new corporate design style.

Health care design: flexible endoskop by Richard Wolf.
User centered design

We perfected the ergonomic attributes for the grip based on our findings from user surveys and hospital tests. The first models were the result of extensive tests run together with ten surgeons. We then equipped the favorites with the real fibre optics and technology so that patient tests could be conducted. The result was a modular system that can be supplemented by varying instruments such as grippers or needles. Our new design style for the Richard Wolf Endoscope translated the brand values with elliptical shapes, ergonomic imprints and precise edges so exactly, that the key elements soon became established in the company’s corporate design.

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Executive Director Product Experience Erlangen

“Design is not an end in itself.”

SIEMENS
Somatom Force

Development of an innovative computer tomography scanner.

CT-machine SIEMENS SOMATOM force.

A new concept for SIEMENS CT.

We designed the Somatom Force for SIEMENS Healthcare in the group’s corporate design that we had previously developed and also surprised them with a product innovation: With a special cladding we turned the CT-machine into a hard-wearing partner, while the innovative lighting concept has been proven to reduce the patients’ fears. During the project we not only proved that we master the CT subject when it comes to product design itself, but are also a competence partner when it comes to developing interactive concepts and implementing HMI concepts.

Client Info

Client
SIEMENS Healthcare
Industry
Healthcare
Project Date
2013
A focus upon usability

With the Somatom Force project we optimized the usability of the SIEMENS CT machines for the three main user groups: The innovative lighting concept gives the funnel a more open feel and, as a result, has demonstrably reduced the patients’ fears. The entire design of the computer tomography scanner emits a feeling of reliability and confidence. The medical specialists can set the individual settings in a way that is not possible on standard machines thanks to the new operational concept which includes a larger display and symmetrical alignment of operating elements on both sides of the scanner. The completely new cladding design can be opened easily by just one person so that service times and costs can be reduced.

The patient table of SIEMENS' CT-machine SOMATOM Force.

“The colorful play of lights gives this CT an inviting appearance. Soft edges and silver highlights complete the stylish design.”

Statement by the Red Dot Product Design Award Jury
CT-machine SIEMENS SOMATOM force from the side.
A new product line that is instantly recognizable

CT machines represent speed, dynamics and data flow. These attributes should also be perceptible in the new Somatom Force design. SIEMENS Healthcare set us three objectives for this project: The new design should reflect the key elements of the corporate design which was defined in conjunction with designaffairs in 2009, integrate the HMI as a major element of the machine and mirror the efficient work flow of the top range CTs in conjunction with the product design. Our draft for the Somatom Force was convincing on all levels.

Perfect dovetailing of all services

First of all, we conducted a comprehensive market screening and developed a strategic concept for the Somatom range that works in the long-term as well as offering solutions for both the low-level as well as high-end. One of the greatest challenges facing us was the new concept development for the cladding. The CT machines are used in many different areas, including emergency surgery for example, and here we had to fulfill various different requirements and hygiene regulations. An additional focus was also on the robustness and stability of the machines, whilst taking account at the same time of cost reductions. Our extensive material research resulted in an innovative idea: Where formerly machine cladding was replaced at the manufacturer’s expense, we implemented a special form of cladding which can easily stand up to use in the dynamic working environment without sustaining damage. These CT attributes were translated by our designers into flowing, dynamic forms that gave a face to the Somatom Force, while at the same time reflecting the characteristics typical of the SIEMENS family.

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Gerd Helmreich Managing Director and Expert for Medical & Healthcare

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Bosch Corporate GUI Styleguide

The basis for an uniform User Interface across all business divisions.

BOSCH GUI Styleguide: Smarthome screen.

Increasing perception with consistency.

As a strategic partner we supported Bosch from the initial steps right up to the completion of a corporate-wide holistic user experience. We created a common underlying framework with the Corporate Graphical User Interface (GUI) Styleguide: The four corporate and 20 business divisions are provided with a uniform design that still leaves enough scope for context-related interpretation in the respective sector. The method established by designaffairs ensures that the Bosch design style corresponds to the brand.

Client Info

Client
Robert Bosch GmbH
Industry
Corporate
Project Date
2012-2014

Worldwide

The Corporate GUI Styleguide has been available to all staff responsible for design worldwide since 2014.

The challenge

The interests of four corporate and 20 business divisions are combined worldwide under one roof with the Corporate GUI Styleguide.

Design language and benchmark

The Corporate GUI Styleguide has been in place worldwide for all Bosch employees now since 2014. The aim of the centrally managed GUI is to avoid multiple developments and make optimal use of synergy effects. In addition to tools regarding color, fonts and screen rasters, the document also includes different Photoshop files to be used as the starting point for projects. Our team put initial implementations into place and tweaked some design elements that can be used by all business divisions as benchmark references for new implementations. This enabled us to resolve the challenge of technical limitations resulting from differing displays such as Retina, Mac, HD or Segment Display.

A uniform design

The Brand Management and Corporate Design department at Robert Bosch GmbH commissioned us in 2012 to examine how a uniform user experience for the Bosch brand could best be realized. Our preliminary work involved writing a white paper that not only covered efficiency reasons, cost reductions and a uniform design, but also looked at the following question: Is Bosch prepared for a change process of these dimensions as a globally-operating corporation?

BOSCH GUI Styleguide: Industry, household and leisure devices.

42

We reduced the diverse 42 internal styleguides to one single corporate-wide document.

Smartphone with the BOSCH smart home app.
Corporate Graphical User Interface Styleguide

We conducted extensive interviews with product and brand managers from ten business divisions so that we could bundle the experiences, wishes and requirements. These discussions, coupled with the review of 42 existing styleguides at Bosch, helped us to develop a feeling for the scope of the future styleguide. At the same time we worked on matching the Bosch brand values with the newly defined, more dynamic attributes. The result was a specific design style for the visual design, based on a brand profile. Once the design elements had been refined and approved by the management at Bosch, the three user scenarios e-Bike, packaging machine and automotive infotainment were developed as examples with two concepts respectively. A total of 800 respondents from the USA, China and Germany plus a selected group of our clients evaluated the visual concepts with our SimuPro® tool in an online panel. The “winning” design style was convincing with many new elements and a professional design. Since the final styleguide was presented online in early 2014 for all corporate and business divisions, we are seeing new projects designed in an uniform visual design style across the globe on a daily basis.

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Andreas Rieger Director Project Management

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Haier TV Symphony

Convertible flat panel HIFI set.

Symphony for Home Entertainment.

Completely regardless of how the appearance and technology of TVs changes in the future – the core function will still be that of watching and listening! Designed by designaffairs, the Haier TV Symphony embodies a flat panel HIFI TV set that can be set at any angle for the perfect home entertainment experience.

 

 

Client Info

Client
Haier
Industry
Consumer Electronics
Project Date
2010
detail_tile_haier
Rotating base

The Haier Symphony Series was developed with the aim of bringing concert hall quality sound into the home and as such to further enhance the visual experience. The Hi-Fi-Equipment is encased in a stage-shaped metal base that can be tilted by 90° so that it can be mounted with the screen on a wall.

55‘‘

Premium flat panel LED TV.

90°

A rotating base foot as basis for infinitely variable angles.

The next TV generation

In 2010 we designed and developed a premium 55″ flat panel LED TV set based on the latest components and display technologies for our customer Haier. The objective was to address the target markets China, USA and Europe. This involved identifying the next TV generation’s color and material trends and, at the same time, identifying a new design direction for the Haier Premium TVs.

detail_tile_haier_3
Material and trend research

Our industrial designers worked hand in hand with the Colour & Material Team on a trend analysis with material examples for the next generation of Premium-TVs. In combination with a style definition based on our tools Design Style Observation (DSO) these research results served as a guide for the design language applied to the new Haier Series. We worked closely with our customer through the phases from the concept development to more detailed design work and finally up to the production maturity of the TV set. The project’ success was influenced considerably by the smooth communication between the customer’s development department in Asia and our native speakers as well as largely pre-designed mechanical construction solutions developed by our Concept Engineering Department.

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WMF 1

One small pad machine conquers the household coffee market.

The WMF1 coffee machine in a cube design.

Iconic design that polarizes.

The WMF 1 was something of a revolution in the coffee machine market. In the apparently completely saturated pad coffee machine market segment the machine managed to mobilise new consumer groups and was briefly sold out soon after its market launch. We deliberately polarized the effect with the iconic design: You either love it or you hate it. And it was precisely this discussion that rewarded the small machine – and as such also the WMF brand itself – with a seven-figure media value. There are only a few products that can boast similar success when it comes to design awards: The WMF 1 has won a total of ten!

 

Client Info

Client
WMF
Industry
Household
Project Date
2010

Millions!

With its iconic design and by focussing on key functionality, the small WMF 1 is rewarded with a seven-figure media value.

 

0

The “brand refresh” ensured that the product was sold out soon after market launch.

Brand refresh

In 2005 the idea was born in a consulting project with WMF and the management consultants McKinsey to develop a pad coffee machine for the consumer segment that did not focus on the traditional WMF-consumer groups. The aim was to win new customers with a brand refresh and a look based on modern electronics products. Since the pad coffee machine segment was already highly populated, we presented WMF with an innovative concept with which they could clearly differentiate themselves from competitors such as Philips, Senseo or Nespresso with a niche product.

The WMF1 coffee machine in a cube design.
Material selection for WMF 1.
The simple, quick cup of coffee for singles and connoisseurs

We began with a research and analysis phase starting with the design and culminating in the implementation. The key for the entire development process was given by researching the user behaviour. Customer surveys and observations meant that we could identify hitherto unknown potentials in an already densely populated market: Single households and connoisseurs who want to drink a cup of coffee conveniently every now and then were looking for a simple, compact and fast solution combined with maximum coffee taste at the same time. The analysis of the brand positioning and perception of WMF with our SimuPro® Tool showed that by making slight changes to the brand positioning, WMF had the potential to address a new, younger target group.

We do things differently!

Our cross-disciplinary team developed a product concept that meets the target group’s requirements in terms of form and function, but at the same time polarises in its design. We worked with WMF to define clear new product requirements with the aid of initial mock-ups and proportion models: True to the “Human Simplicity” design style, we reduced the operation to one single button. With the water container that holds precisely the amount of water required for one cup of coffee, we guaranteed that each cup was brewed with fresh water and designed a compact, space-saving coffee machine. Moving away from the typical stainless steel look associated with WMF, the new easy-to-care-for plastic WMF 1 machine captivates in different colours. The extremely powerful heating element ensured tasty coffee brewed in just 40 seconds and as a result even exceeded the target of one-minute brewing time. In addition to the product design itself, our designers were also responsible for the packaging and POS display system design and ensured a successful product launch at the “Ambiente” trade show in Frankfurt. As such the small pad machine not only strengthened WMF’s brand perception as an innovative company in the long-term, but also smoothed the way for numerous future products in the household electronics market segment.

40sec

Fresh coffee brewed straight into the cup in just 40 seconds.

Three WMF 1 coffeemaker.
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Persons in charge.
Nico Michler Managing Director and Expert for Household, Building Technology and Automotive & Mobility

Nico Michler Get to know our Managing Partners, Directors and Competence Leads!

 
Michael Lanz Managing Director and Expert for Concumer Electronics

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Tools we used in the process.
Abstract mood pictures for SimuPro: Triangles, circles and the WMF1 pad machine.

SimuPro®