Concept, design and construction of an IP-telephone family.

The Innovaphone telephone: Industrial design.

Development partner.

We supported Innovaphone in terms of strategy, design, material and engineering with their first proprietary development for a telephone device family. Our intuitive UI concept combined the advantages of traditional, purely pushbutton-based office telephones and modern, touch-based smart phones. We accompanied the product development up to series production-readiness and ensured that the production budget was not exceeded by implementing a modular system and low tooling costs. In addition, our engineering team assumed a consulting role for the selection of suitable production facilities and ensured that quality standards were upheld in the implementation with repeated on-site visits to monitor the tools.

Client Info

InnovaphoneIP222 / IP232 / IP111
Consumer Electronics
Project Date
2010 | 2013

Design Consulting

We supported Innovaphone through the entire design process – from the strategy definition to series production-readiness.

Perfect Match

In the User Interface we combine the best from the classic office telephone and modern smart phone technology.

New product line with innovative features

With the IP222 and IP232 we developed the first two IP telephones for a completely new product line aimed at business users for our client Innovaphone. The telephones can be used to make calls straight after installation without any training thanks to classic features such as a handset and pushbuttons for dialing. At the same time the high-resolution touch display provides access to modern communications with internet and video functions. The core element comprises an aluminum base foot to keep tooling costs low. The new magnetic handset cradle designed by designaffairs appears to float above the telephone.

Definition workshop

The German specialist for IP telephones, Innovaphone, placed their confidence in our skills for design, material and engineering for the initial design of their own telephone device family in 2010. In a one-day workshop we defined the project objectives together with the client’s management and development teams: In addition to the brand and target group style definitions determined using our DSO tool, the aim of the workshop was also to build the UI based on an existing concept that could be further developed by structuring the icons and displays. A further client requirement was low tooling costs so that initial production could be started with low volumes.

The Innovaphone telephone: Industrial design.
From the concept to series production-readiness

Our designers and engineers developed two devices for the extendible telephone family, which can be supplemented as required with different add-on modules thanks to a simple connecting system. The telephone’s operational panel is divided into two clear functional areas: “Display” and “Push-button Operation” – one with a matt surface and the other shiny. At the same time the high-resolution touch display provides access to modern communications with internet and video functions. In addition to the two desktop telephones, we also played a major role in the development of the Skype-like platform “myPBX”. Telephone devices such as the IP232 can be controlled using the software and includes the option for additional functions such as chat or video conferencing. 2013 saw the development of the IP111, which complements our client’s portfolio using the same design language and a versatile basic device in the lower price segment that also provides the latest features for telephoning and unified communications. The user is guided easily through the various different functions and apps here too by the intuitive operational concept.

The Innovaphone telephone and Smartphone: Industrial design.
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Persons in charge.
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Tools we used in the process.
Mood picture for DSO: implied four examples for design styles.

Design Style