It takes more than just one good idea to launch a revolutionary machine to the market in the fiercely competitive sector of commercially-used coffee machines. In our partnership with Nestlé Professional Beverages we analyzed the requirements of all involved user groups and identified a new business model for the customer: Nestlé liberates itself from a product supplier to a service provider and positions an entire product ecosystem in the market with the Milano 2.0.
ClientNestlé Professional Beverages
Project Date2011 - 2014
The first coffee from the cloud
The development of the NESCAFÉ® Milano 2.0 coffee machine marks the leap into the era of the “Internet of Things” for Nestlé Professional Beverages – at designaffairs we assumed the conceptual design, transfer and implementation of the machine and stirred up the conventional coffee market in the commercial sector with an exciting innovation: The NESCAFÉ® Milano 2.0 is connected to a software and service infrastructure via GSM and the internet, allowing a single machine or even an entire “machine network” to be configured and serviced in real-time.
The NESCAFÉ® Milano 2.0 is the first coffee machine developed in-house by Nestlé Professional for the commercial sector.
Real-time configuration and servicing thanks to the cloud connection.
In 2011 Nestlé Professional Beverages decided to develop a coffee machine for the commercial sector completely on their own for the first time in the company’s history. Working closely with the Group, we defined a milestone for the entire Milano product family: The aim was to supply large fast food restaurant chains with the innovative machine that meets the demand for consistent premium quality coffee as well as related requirements such as an individuality, modernity and cost reductions.
We take all involved user groups into account for the development.
Information management and “big data”
In close collaboration with engineering partners such as Helbling Technology AG, our experts worked on the conceptual design, product development and designed the operating concept as well as the machine and configuration software. We took account of the requirements raised by all groups of people involved here: The touch-based operational concept implemented in the NESCAFÉ® Milano 2.0 can be individually customized via an integrated content management system and provides various modes for operators, restaurant managers and technicians. The coffee machine is linked to the back office via the internet and provides all the important data in the cloud for sales, marketing as well as the Nestlé Research & Development Center. As such the all-in-one-solution provided by the NESCAFÉ® Milano 2.0 not only connects the physical and digital worlds, but also addresses the topic of information management and big data in the coffee market for the first time.