Puppy Auto

Not just another vision – a driving reality

Client //

Seedland

Industry //

Automotive

Project Date //

2018

The easiest way to hitch a ride

Puppy Auto is an autonomous vehicle pioneering a commercialized solution to unique last-mile challenges and logistical needs in magnitude of modern cities. It delivers a seamless experience from mobile reservation to facial recognition confirmation via touchscreens, perfect for the growing digitalized Chinese market. The intelligent system is embedded in a precise and fluid exterior, and an intimate interior. The design of the face-to-face seating aims at a truly personalized mobility experience.

The true challenge was to bring this project to life in under 4 months… and we did it.

Virtual to Reality

From the moment Guangzhou Puppy Robotics briefed us, we knew this project would be special due to a tight delivery deadline. Coming up with ideas, sketches, mockup, 3D data and renderings in a short time is one thing, but we also wanted to enable true decision making on our client side in order to hit our common goal. We leveraged the power of Virtual Reality from the early stages of creativity in order to nail basic proportions and style directions. Seeing the vehicle in its infancy in its true size, helped us to meaningfully iterate with each new sketch and CAD model. It also ensured no surprises for our client who knew precisely what the result would be at any given moment.

not only does it drive autonomously and securely, it also got recognized internationally by winning an iF design award in 2019.