Our Tools

Using our proprietary tools we derive design solutions directly from a set of brand values – and make emotional responses measurable.

SimuPro®
Does your product reflect the same values as your brand? How should a new product be designed so that it is instantly recognized as part of your brand appearance?
SimuPro^® is an innovative analysis tool for brands, products and communications that measures the value perception using different stimuli or target groups based on a bipolar measurement.
By using the tool you can see if your concepts match your target group, brand or corporate values. The objective of this analysis tool is an early concept assessment stage that provides a high degree of certainty for further steps.
SimuPro^® quantifies the implicit and explicit effects that brands and products have and is the missing link between brand evaluation and strategic product development.
SimuPro®
Design Style Observation
Where can one’s own products as well as those of competitors be located stylistically? What is the product environment surrounding the actual object really like?
With the Design Style Observation (DSO) we can provide you with a guide and an overview of the various design styles – both for classic product design and for interface design.
It is based on our continuous monitoring and analysis of stylistic characteristics which gives us a detailed overview of trends. The model allows products to be clustered and stylized according to formal characteristics and specific material features within the DSO-Matrix.
The result is an allocation of individual products to the different design styles thanks to the combination with our tool SimuPro®. As such, the DSO helps to find a mutual understanding of the language used in the creative process.
The tool provides orientation and security in the extensive diversity of product and interface worlds and can be implemented as a supporting tool for competitive analysis, too.
Design Style Observation
Holistic User Experience
Which characteristics make your product successful on the market? Which elements need to be optimized for a perfect user experience?
Our Holistic User Experience (HUX) measuring procedure provides certainty in the decision about which features to invest an innovation budget in.
On an empirical basis, the parameters are identified that make your product successful on the market. But HUX not only reveals which features arise the user’s interest, annoy him or are of irrelevance. It does far more: it shows which product characteristics can be used to increase the user’s enthusiasm and which minimum standards must be met for individual characteristics to ensure that indifference doesn’t turn into frustration.
The result is specific action instructions for individual product characteristics and a clear basis for a decision as to where the highest return on invest can be realized. HUX is an efficient method for obtaining a valid decision-making basis for strategic product planning and successful portfolio management.
More information on HUX:
…in the conference transcript published by German UPA
…in the press release “HUX Software”
Holistic User Experience
testaffairs
How can you better understand your users and get insights in their individual contexts of use? Which tool is needed to adapt traditional UX and usability tests to the changing product landscape?
Our brand new tool testaffairs is a decentralized and highly scalable UX research service solution for design professionals, product managers and users.
testaffairs helps you to better understand your users by offering empathic insights into behaviors and emotions in the actual moment of experience especially in inaccessible contexts: The user himself, either expert or amateur, evaluates the product with an app on his smartphone.
The streamlined UX research tool reduces evaluation complexity and unifies generative as well as evaluative user experience methods in one single app with a wide range of users from all over the world.
Its seamless integration in the whole product development process and its suitability for any kind of product or service provides vivid reporting through authentic user statements and journeys, as well as automatized, pre-structured findings and direct mapping of contexts – in real-time.
testaffairs
Design Strategy Radar
How can innovation ideas be evaluated?
Our Design Strategy Radar (DSR) Tool uncovers potentials and gaps in portfolio strategies using ten criteria.
It provides a clear overview of how the planned product innovation behaves when measured against the own brand, the market, the target group and the general level of innovation. Portfolios and products can be structured, positioned, shifted or consolidated using these results.
The Design Strategy Radar even helps with the argumentation prior to market launch as to which direction should be adopted for design and degree of innovation.
Design Strategy Radar