Usability vision for an automotive group

Shaping tomorrow’s business processes through Design Thinking

Screen of the HTML5-click prototype BMW AG.

Process definition driven by Design Thinking

Within the scope of the project “Usability Vision” we didn’t only show the potentials of Design Thinking and User Centered Design methods for new process definitions. We also developed an interaction concept for the interactive HTML5-click prototype which makes the more and more complex, internal processes of an internationally operating automotive company controllable and which can be directly reviewed in dialogue with the user. Through the concrete presentation of chances, future facilitations and added values for individual user groups we were able to communicate enthusiasm and motivation.

Client Info

Automotive & Mobility
Project Date
Within the context of use the BMW process optimization.
Important impulses for the future

Our goal was the establishment of Design Thinking as a reliable and results-oriented method for the definition of software surfaces as well as business processes. Within the conception of the software surface for the navigation of future business processes we had the chance to accompany the BMW Group IT throughout the internal change process. We involved all stakeholders already in the very early definition phase. The interactive HTML5-click prototype reinforced our visualizations by making it possible to experience the new processes emotionally and thus easily communicable.

New Paths

For years, the automotive development and production experiences a constant increase in complexity. In order to smarten established processes up for the future we identify new potentials by applying new methods. In our work, we especially focus on the User Centered Design methods that help us secure, accelerate and visualize the process definition and thus make business applications concretely tangible in the future. This is where the collaboration with the BMW Group IT came in.


We create change and define the software surface of the navigation of future business processes for an international automotive group.

Potentials in the project work

To ensure the theoretic added value of IT systems was also practically matching the user needs we involved creative methods in the ideation phase, development and visualization of possible solutions. An early prototype supported the communication and made future processes tangible and perceptible: in active dialogue with users and managers we examined the use case’s vision and consistency and, in doing this, solved system discontinuities. We accelerated the definition of the appropriate IT systems’ processes and requirements through methods like personas, storytelling, co-creation workshops, process charts and wireframes.

The HTML5-click protoype is for tablets as well as for desktop computers.
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Persons in charge.
Andreas Rieger Director Project Management

Andreas Rieger Executive Director Project Management

“Project Management is like a journey into the unknown. Sounds strange? Perhaps. But it is reality.”